Search Engine Optimisation Service
bnm's Search Engine Optimisation (SEO) service enhances both the positioning and reach of your website. It will help increase your online visibility and drive qualified new traffic to your website. Search engine optimisation involves making your website as ‘friendly’ as possible to the various search engines, so when a potential customer searches using your targeted keywords, your site appears towards the top of the results.

Highly Qualified Traffic
A well-executed optimisation campaign will deliver traffic actively searching for the products or services you offer.

Cost Efficiency
Search engine optimisation outperforms other forms of online marketing in terms of return on investment and generation of qualified leads.

Increased Online Visibility
Getting your site seen on as many search engines and directories as possible will help you reach more of your target audience.

Good Return On Investment
A targeted strategy, with extensive keyword research will deliver qualified traffic that has a high propensity to transact.

Keyword Research and Analysis - Reaching the people that count
Good keyword, or keyphrase research is fundamental to your search campaign. Poor keyword choice can lead to visitors both low in relevancy and propensity to transact. Using a combination of statistical data provided by search engine partners and our vertical sector experience, we will be able to advise you on the most appropriate keyphrases to generate the best return on your investment.

Once we have optimised your website our paid inclusion services are a must and provide that all-important inclusion in the search databases. Research has shown that 80% of website visitors from search engines come from the first 30 listings (the first 3 pages of results). As a result it is sensible to do what we can to achieve these positions on the right keywords. The position at which a search engine lists your website when a keyword search is made depends on how its spider evaluates the relevancy of your site to the word searched on. There are some simple techniques to maximise the relevancy of your site on the words that make sense to your business and those that your potential customers would be searching on.

The table below demonstrates which directories feed which search engines.

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Showcase Examples

The following showcases give you an example of the success we have had with diverse range of businesses.

St Anton Chalets
St Anton Chalets offer quality self-catering accommodation in one of Austria's most popular winter sports resorts.
:: visit website ::

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King Kong Climbing Walls
King Kong, based in the lake District are one of the country's leading climbing wall manufacturers and thus needed to be represented as such in the search engines. There are four main search phrases used when people are looking for climbing walls and a great deal of manufacturers all trying to get first page placement.

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Kingmoor Park
Kingmoor Park is Cumbria's premier business site set in the Great Border City of Carlisle. A vast development and warehousing site that already hosts some of the country's leading businesses.

It was important when optimising the site that we were able to attract qualified traffic to the website under the following effective terms.

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